Crafting the Redcliffe Labs Corporate Film
Pre-Production: Setting the Stage
Every great film begins with a deep understanding of the story we want to tell. For our corporate film for Redcliffe Labs, we embarked on a journey to align their brand voice with a compelling visual narrative.
To capture the essence of Redcliffe Labs, we engaged in insightful conversations with key figures: the Co-Founder, the Chairman of the Medical Committee, the Director of Lab Operations, and the Director of Reproductive Medicine and Genetics, along with the Marketing team. These discussions provided a rich tapestry of insights into their operations, vision, and values.
With these insights, my scriptwriter Monika and I entered a creative brainstorming session. We meticulously crafted a script that not only conveyed the brand’s story but also resonated with its audience. We focused on refining the tone, narrative structure, and visual flow to ensure a seamless and engaging viewer experience.
Production: Bringing the Vision to Life
Originally, we planned for a three-day shoot to capture the extensive visuals we envisioned. However, budget constraints necessitated condensing our schedule to two days. We devised a strategic plan to optimize every hour on set.
To maximize efficiency, we divided our efforts into two simultaneous units. One unit focused on capturing the narrative-driven “talking head” segments, while the other unit filmed the dynamic shots of the office and satellite facility. This dual-unit approach allowed us to gather comprehensive footage within the limited time frame.
Our crew of about 20 dedicated professionals worked tirelessly, often exceeding the standard 12-hour shooting days. Their commitment was instrumental, and it was crucial to keep the energy high and spirits lifted. As a self-professed foodie, I ensured our crew enjoyed not just adequate, but delicious meals throughout the shoot. Good food is essential for keeping a team motivated and performing at their best.
Thanks to the combined efforts and cooperation from Redcliffe Labs’ staff, we captured 100% of the shots as planned. With filming wrapped up successfully, we moved on to the next phase—post-production.
Post-Production: The Finishing Touches
Post-production is where the magic truly happens, and it is often the most challenging part of the filmmaking process. This phase involved a series of meticulous steps: selecting the best shots, creating a smooth flow of interview bytes, integrating the B-rolls, and refining the narrative structure.
We also added layers of creativity through music, transitions, and visual enhancements. The color correction and grading brought a polished look to the film, while audio mastering ensured that the sound was crisp and clear.
Editing took about 10 days, a period filled with intense focus and late nights. During this time, we also recorded the voiceover and produced custom music to complement the film. Despite the mental fatigue, the process was incredibly rewarding. Presenting the first cut to the client and receiving their positive feedback with only minor adjustments was a testament to our team’s hard work and dedication.
A Collaborative Effort
Every successful film is the result of a collaborative effort. Here’s a shout-out to the talented team behind the Redcliffe Labs corporate film:
• Director/Producer: Pushkar Hans
• Assistant Director: Aashima Seedhar
• Director of Photography: Lovely Bansal
• 2nd Cinematographer: Anand Singh
• Assistant Camera: Harsh
• Attendants: Prince, Mukesh, Deepak
• Gaffer: Naresh
• Drone Operator: Dharmendar
• Camera Equipment: D Saturated Films
• Lighting: High Light
• Line Producer: Avinash Mandal
• Voiceover Artist: Abhishek Sharma
• Script Writer: Monika Malhotra
• Editor: Tejan Mitra
• Spot: Ravi Kumar
Together, we brought Redcliffe Labs’ vision to life, creating a film that reflects their dedication and innovation in the medical field.
Closing Thoughts
Filmmaking, especially in the corporate world, requires a blend of creativity, precision, and teamwork. Each project is a unique adventure, and the Redcliffe Labs film was no exception. Through the challenges and triumphs, we created a visual story that we are proud to share.
